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9:00 AM - 9:45 AM
SETTING THE STAGE: Just What is the Cannabis Industry,
and How Does it Impact Your Property?

Who better to help us define and understand the cannabis industry than those who operate in it daily. For those currently leasing to a cannabis tenant, has the property been adequately prepared? What if you acquire a new portfolio and a cannabis clients comes with it? You don't know what you don't know, and what you don't know can be costly. In this session, attendees will learn the terminology unique to the cannabis industry, as well as specific data around utilization and cost when building and maintaining a property leased by a cannabis tenant.
  • Would you know the difference between a dispensary and a grow?
  • Would you know the difference between how a property is utilized to create edibles vs oils?
  • Would you know if your tenant is properly removing the hazardous substances created within your property?
  • Is an oil the same thing as a concentrate?
  • Are you aware of how a cannabis tenant will impact your utilities? Not just electricity, what about water, trash removal, and security?
  • If plants are being grown indoors, do you know how to mitigate odors and limit moisture?
From basic terms to utilization specifications, let's get on the same page with terminology and data to head off costly mistakes when leasing and managing property that can begin on day one.



Brandy Keen, Surna
Co-Founder/Sr. Technical Adviser

Brandy Keen has been designing and consulting for environmental systems in indoor agricultural facilities for over ten years. In 2006, Ms. Keen co-founded Hydro Innovations where she served as its Director of Operations. At Hydro Innovations, she developed a sophisticated knowledge of the controlled environment agriculture industry and established herself as an expert in the garden and indoor climate. Currently, Ms. Keen is the Co-Founder and Senior Technical Advisor for Surna, Inc., which acquired Hydro Innovations in 2014. Surna develops innovative technologies and products that monitor, control and address the energy and resource intensive nature of indoor cannabis cultivation. Surna also provides consulting and reporting services for climate control, odor control mitigation and biosecurity. Prior to Hydro Innovations, Ms. Keen’s career includes highly technical sales, entrepreneurship, and leadership in the semiconductor and construction industries.

A trusted resource for environmental design and management, Ms. Keen has had varying levels of involvement (from consulting to full scale design) with over 700 unique grow facility designs ranging from small cultivation operations to facilities in excess of 100,000 square feet.

Ms. Keen is often engaged as a speaker on climate control and energy efficiency by organizations such as NCIA, CWCBE and CannaCon and has been interviewed by Bloomberg News, cited in numerous industry related publications and has responded to Reddit followers via an AMA session. Her background in environmental management in cannabis cultivation is unparalleled. Her unique experience lends an understanding of all perspectives in the cultivation facility, including the cultivator, the business owner, the investor, the regulating body, and the community. In her role at Surna, she is required to guide licensed PE's in mechanical design of facilities, teach solutions to consumers who know little about the systems they are purchasing, design systems that meet local regulations and reduce energy consumption, and improve on standard and outdated practices. Ms. Keen’s expertise recently brought her to participate in the Cannabis Sustainability Work Group through the City of Denver, as it looks to provide best practices for sustainability (including energy efficiency) in the cannabis industry. Her coverage of a worldwide market has exposed her to every conceivable cultivation practice, giving her a wealth of experience shared by few.

Why SURNA can be valuable to real estate professionals:
Surna is an expert in cultivation environments, Surna partners with cultivators, investors, contractors, engineers, and cannabis consultants when planning and designing a controlled environment cultivation. Surna represents expertise in applied mechanical engineering, agricultural science, indoor farming and predictive facility modeling. Surna knows what it takes to provide the environment necessary to support the cannabis industry, and can share real data that real estate professionals can leverage when anticipating and predicting utility and construction expenses throughout the lease. 




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